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The definition of home staging is the act of preparing a home (and the contents of the home) for sale, with a special emphasis on presentation and appearance. It’s also about telling the story of how the homeowner can use the space.

Preparing a home for sale and staging a home is not the same thing, but in a way, it has the same goal. Doing the deep cleaning, decluttering, and purging is the first step to selling, no matter if you are having the home professionally staged or you are staging it yourself.

Every home has features and a specific layout or flow from room to room. Staging can help accentuate the features and tell a story of how each room can be used creating a flow that makes sense to the potential buyer.

The goal of home staging is to improve the home's appearance in the eyes of potential buyers, with the ultimate goal of selling the home more quickly and for the highest possible price. With home staging you should be able to present your house in a way that appeals to  the largest possible audience.



This is a great place to add a tagline.

In a buyer's market, you will need every advantage you can get in order to sell your home for a price that reflects the home’s value, so staging your home is very important. In a seller's market, staging is important because it not only can help you achieve a quick sale for the maximum sale price, but in this fast market, you will be ahead of the game with the packing and items in storage ready for the move! Regardless of what kind of real estate environment you are in, staging is a wise choice.

There are several benefits to staging:

  • Staging makes you to think like a potential buyer who is going to be looking at your home. It gives you a great perspective that can help you prepare.

  • Staging makes you to declutter and get organized. Every inch of the home should be staged, even cabinets, drawers, closets, and pantries. The home should appear as though it has ample space and storage.

  • Staging can increase the likelihood of a sale. When buyers can look at a home and picture themselves living there rather than the family who does live there, they are more likely to want to purchase if they otherwise love the home.

  • Staging can reduce the days on market, by helping the home sell faster. When you reduce the time on the market, it’s less likely that the home will sell for a lower price than the list price.

  • Staging a home can get more potential buyers into the home with a good first impression. If a home shows well, more Agents will want to show the home to their clients, and therefore, increase the traffic of buyers.

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